Whole Foods has brought back samples, but there are some differences. "Demos have long been one of our members' favorite experiences when they visit our clubs," a Sam's Club spokesperson said. They're often new items, which allows shoppers to sample them before they buy. The company works with suppliers to select and schedule demos of their items. It offers everything from snacks to deli meats.Īt first, Taste & Tips returned on weekends and in limited quantities with sealed samples.
Sam's Club also brought back its Taste & Tips demo program last year. Contract workers hand out prepared and cooked items to customers one at a time from behind the stations.
Customers are likelier to now see workers stationed behind tables handing out packaged samples or in single-use cups than self-serve demos.Ĭostco began bringing back samples in 2021, but added plexiglass stations. More companies have resumed, but some of their procedures have changed to try to entice hygiene-conscious customers. He pointed to KeVita kombucha, Beyond Meat and Kashi cereal as emerging brands that used samples to grow.īut food brands took a hit when stores removed sample tables early in the Covid-19 pandemic in 2020. Startup food brands rely on store demos to introduce customers to their products and get their feedback, said Yuval Selik, the CEO of Promomash, a company that works with brands on samples and promotion strategy. Sampling a product also slows customers down and gets them to linger longer in the store, increasing the chances they'll add more items to their carts.
This makes you a less disciplined shopper, he said. Companies want you to have a bite at the store to get your saliva glands working as you browse around, said Paco Underhill, the founder of behavioral research and consulting firm Envirosell and author of "How We Eat: The Brave New World of Food and Drink.
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